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Sonepar VP Customer Experience 2024

Sonepar Announces New VP of Customer Experience


BRAMPTON, May 13, 2024, - Sonepar is pleased to announce the appointment of Shasta Terrelonge as Sonepar Canada’s new Vice President Customer Experience, effective May 13th.

Shasta has over 20 years of experience in Customer Service, Distribution and Logistics. Throughout her career she has worked at National Tire Distributors, and most recently, Group Touchette, where she served as Vice-President Customer Support and Associate Vice-President Customer Care. Shasta has dedicated her career to elevating the voice of the customer to the forefront of decision making, and the prioritization of customer satisfaction.

She has significant expertise in continuous improvement, the execution of large enterprise projects such as ERP and WMS implementation, eCommerce digital solutions, the development of marketing campaigns, and acquisition integrations. Shasta also has extensive knowledge in driving innovation, improvements to the digital experience and with technologies such as marketplace, CRM, and internal tools to improve data flow and call centres.

Shasta will be responsible for leading the transformational focus of customer centricity at Sonepar Canada and improving our end-to-end customer experience across our organization.

Shasta will be based out of the Brampton, Ontario head office, and will report directly to Sonepar Canada President, George McClean.

Please join us in welcoming Shasta to Sonepar!

About Sonepar

Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2023, Sonepar achieved sales of €33.3 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 45 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations. 

About Sonepar in Canada

Member of the Sonepar Group, we are Canada’s largest privately held B-to-B electrical products distributor. In Canada, we are represented in eight provinces by Texcan, Gescan, Dixon Electric, MGM, Electric, Sesco, Aztec, Electrozad and Lumen. In Canada, Sonepar has over 1800 employees working out of over 100 offices between our distinctive brands.