Brampton ON, October 7, 2025 – Sonepar proudly announces the consolidation of their Ontario businesses from five brands to two. Aztec, Dixon and MGM will rebrand as a new and refreshed Dixon. Electrozad and Sesco will carry forward the new Electrozad brand.
“Through many years of continued growth and acquisitions at Sonepar Canada, we have reached an exciting point in Ontario where we can make changes to our overall brand structure to continue advancing our best-in-class experience for our customers, vendors and associates,” stated Sonepar Canada President Serge Leblanc.
Sonepar Ontario President James Taylor adds, “the alignment of Ontario from five distinct brands to two will allow us to leverage our size and shared knowledge to propel the business forward. We are excited for the growth and synergy this alignment will allow us to bring to market in Ontario.”
Brand alignment is expected to take place at the beginning of November. Customers and vendors will be kept informed of changes which may affect them directly. Further details can be found on the operating companies’ websites.
About Sonepar:
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2024, Sonepar achieved sales of €32.5 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them with an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 46 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations. www.sonepar.com
About Sonepar in Canada:
Sonepar entered Canada in 1984 and has continued to grow through strategic acquisitions and organic growth. Today, Sonepar serves the Canadian market through a network of companies with over 100 locations and 2,500 associates nationwide. For more information, visit www.soneparcanada.com
About Sonepar Ontario Region
The Sonepar Ontario Region is an organization that is made up of a collection of Operative Companies (Aztec, Dixon Electric, Electrozad, MGM Electric, and Sesco) that stretch across the province of Ontario. These companies range from full-line electrical wholesalers, wire & cable distributors to installation program implementation.
Press Contact: Shoynear Morrison, Communications Director shoynear.morrison@sonepar.ca