Brampton, ON, March 17, 2026 – Sonepar Canada is pleased to announce the appointment of Brad Lueck as President of Gescan, effective March 23, 2026.
With more than 15 years of experience in the electrical distribution industry, Brad brings a deep, hands-on understanding of the business. He began his career in the warehouse before progressing through sales, branch management, and successive leadership roles. His broad operational and commercial background positions him well to lead Gescan’s continued growth and performance.
Originally from British Columbia, Brad has worked extensively across Western Canada, most recently in Alberta. He was recognized by tED magazine as one of the industry’s 30 Under 35 (2019), Brad is known for his focus on profitable growth, operational discipline, and building strong, people‑centric cultures.
“Brad’s leadership experience, industry knowledge, and commitment to developing teams make him an excellent fit to lead Gescan,” said Serge Leblanc, Sonepar Canada President.
“He brings a strong understanding of our business and a clear focus on long‑term, sustainable performance. We are confident he will continue to strengthen Gescan’s position in the market.”
Brad will be based out of the Gescan Head Office in Coquitlam, British Columbia.
About Sonepar:
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2024, Sonepar achieved sales of €32.5 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them with an omnichannel experience and sustainable solutions in the building, industry, and energy markets. Sonepar’s 46 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations. www.sonepar.com
About Sonepar in Canada:
Sonepar entered Canada in 1984 and has continued to grow through strategic acquisitions and organic growth. Today, Sonepar serves the Canadian market through a network of six companies with over 100 locations and 2,500 associates nationwide. For more information, visit www.soneparcanada.com
About Gescan
A leader in the distribution of electrical supplies and equipment, Gescan has a unique blend of people, products and partners to fulfill industry professionals' electrical product and service needs. With over 65 years of experience and 28 branches across British Columbia, Alberta, Saskatchewan and Manitoba, they offer an improved customer experience in-store and online through our comprehensive e-commerce site and App. www.gescan.com
Press Contact: Shoynear Morrison, Communications Director shoynear.morrison@sonepar.ca